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Gegli news - Tinder: Women's safety now at the heart of the app -  

Keeping women safe is now "at the heart" of the world's largest dating app, Tinder, it claims.

 The technology company is launching a partnership with campaign group No More, aiming to end domestic violence.

"Our safety work is never done," Tinder's first female chief executive, Renate Nyborg, tells BBC News.

But charity End Violence Against Women says it is only a "small step" in addressing the disproportionate amount of abuse women experienced online.

Tinder has faced scrutiny over abusive interactions on the service, with concerns dating apps are attracting sexual predators.

Ms Nyborg, 36, says one of the ways she is addressing those concerns is hiring more women across the company, having increased the number working in the Tinder product team by 30% since taking up the chief executive role, in September 2021.

"I think there is a difference between knowing something is important and feeling it," she tells BBC News.

"Like any woman, I can count all of the experiences that I've had that I maybe didn't want to have - from the way that you're being addressed, to the way you're treated at work, to the way things can happen when you're actively dating.

"I think every woman that I speak to has had many experiences like this - and I do think it helps to have some strength in numbers."

No More global executive director Pamela Zaballa tells BBC News: "I think it is very important for Tinder to make sure that they're educating their users, not only warning them about bad behaviours.

"We are seeing this confliction between digital and in real life, so we need to make sure that anybody who is dating online is safe - and that starts with education.

"We understand the challenges that women have - that's the crux of what we do - but I think safety in general should be a top priority for Tinder and not just women but anyone using the app."

Dating apps have no legal duty of care towards their users.

Campaign groups have been calling on the government to address the violence women and girls face, in the Online Safety Bill.

But the legislation is now on pause until the autumn, when the government expects to elect a new prime minister.

Tinder is an online dating and geosocial networking application. In Tinder, users "swipe right" to like or "swipe left" to dislike other users' profiles, which include their photo, a short bio, and a list of their interests. Tinder uses a "double opt-in" system where both users must like each other before they can exchange messages.

Sean Rad founded Tinder in 2012 at a hackathon held at the startup incubator Hatch Labs in West Hollywood. By 2014, Tinder was registering about one billion daily "swipes" and reported that users logged into the app on average 11 times a day. In 2015, Tinder was the fifth highest-grossing mobile app, and in 2019 it surpassed Netflix in annual spending. In 2020, Tinder had 6.2 million subscribers and 75 million monthly active users. As of 2021, Tinder has recorded more than 65 billion matches worldwide.

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